Barclays Private Bank has launched a guide called “Future giving: engaging the next generation” for HNW individuals to teach their families about charitable giving.
The guide was created in response to many clients discussing with advisers on how they can involve their families into giving.
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The guide is targeted at those aged between 5-25.
Emma Turner, Barclays Private Bank’s head of philanthropy service, said: “The conversation you have needs to match your children’s age and you should tailor your conversation according to what they can understand.
“It’s great to start this early as thinking about these things can help widen their horizons, help them develop a social conscience and learn the value of money.”
The guide features a case study about UK-based multi-generation family office J.Leon about one of their philanthropy programmes.
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By GlobalDataPaddy Walker, one of J.Leon’s joint managing directors, said: “It is high up our agenda to engage our own next generation in our business and in our philanthropy. It’s clear that our philanthropic activities interest them.”
