Bank Sarasin is to offer asset management and financial planning
services through its newly-opened branch in Lucerne, central
Switzerland.
The new branch, which is managed by UBS’s former head of central
Switzerland Markus Koch, fits in with the bank’s long-term growth
strategy to expand in the region, a province that has “enormous”
potential, according to Eric Sarasin, head of private banking.
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Bank Sarasin told PBI in December last year it was
planning to start operations in Lucerne.
The new office is the bank’s sixth Swiss location, alongside
Basel, Berne, Geneva, Lugano and Zurich.
In May, Sarasin’s rival Julius Baer opened a new office in the
canton of Ticino in a bid to capitalise a pool of clients, who are
attracted by the region’s international reputation.
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