The hiring is part of Bank of America’s plan to nearly double the number of Financial Solutions Advisors nationally, to more than 1,000, by the end of 2011.
These FSAs will provide financial solutions and guidance to help the bank’s Preferred customers better manage their banking and investment needs and stay in better control of their finances.
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Customers having investable assets of $50,000 to $250,000 are categorized as Preferred customers. Bank of America currently does business with more than eight million Preferred customers in the US.
Matt Gellene, East Division executive, based in Boston, said their banking centers are a critical part of how Bank of America builds and deepens relationships, illustrated by the fact that they are where customers make two-thirds of their purchase decisions.
"By placing more Merrill Edge FSAs in banking centers throughout the country, we are better equipped to serve our Preferred customers. They have the benefit of personal attention from a specialist who can recommend solutions tailored to meet their specific financial needs," Gellene added.
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