Football or soccer as Americans insist on calling it, is the most popular sport in the world and takes centre stage over the next two years in the US image credit shutterstock

The US Soccer Federation and Bank of America have agreed a long-term partnership with the lender becoming the first official bank partner of all 27 US national teams. These include the US women’s and men’s senior national teams, as well as a founding level partner of the Arthur M. Blank US soccer national training center – the Federation’s new home in Atlanta.

“This landmark partnership marks one of the largest long-term investments in US soccer history and Bank of America’s global leadership will help catapult our sport,” said US Soccer Chief Commercial Officer David Wright. “Bank of America shares our commitment to growing the game, investing in female leaders, and significantly bolstering our efforts in service to soccer on all fronts.”

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

“Together, with US soccer and its 27 National Teams, we’re eager to further fuel the growth of soccer, and help passionate fans, families and businesses around the world to reach their goals,” said David Tyrie, Chief Digital Officer and Chief Marketing Officer, Bank of America.

“Our investments in the US Soccer Federation and in soccer overall provide unique and ongoing opportunities to build client relationships, engage our teammates, and drive positive economic impact, locally and globally, as the most popular sport in the world takes centre stage over the next two years and beyond.”

Transformative time for soccer in the US

Bank of America says it is uniquely positioned as a leader during what will be the most transformative time for the sport with several of the world’s most iconic events taking place in the US. The bank is a leading partner for the upcoming 2025 FIFA Club World Cup and the 2026 FIFA Men’s World Cup, to be hosted in 21 US cities.

In 2028, soccer will once again be in the global spotlight during the Olympic Games in Los Angeles.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Launch of the SheInvests programme

As part of the partnership, US Soccer and Bank of America will also introduce SheInvests. The number and percentage of women investing are at all-time highs and growing. This new programme will help investors interested in learning additional financial planning and investment strategies.

The initiative will complement US Soccer’s SheBelieves platform. This has served to empower young women and girls to reach their goals, career or otherwise, on and off the pitch for a decade.

Bank of America becomes US soccer’s 16th strategic partner and its ninth new partner since bringing its commercial rights in house at the start of 2023.