Axis Bank and Visa uncover the luxury credit card ‘Primus’. Source: Shutterstock

India-based firm Axis Bank, has teamed up with Visa, provider of digital payments, and has launched Primus, a credit card that redefines luxury.

Axis Bank clients with exceptionally high net worth will be the only ones eligible to get invitations to apply for the Primus.

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Customers in India will be able to enjoy the highly regarded, specially designed advantages and benefits offered by Visa Infinite Privilege for the first time.

Reported by Hubbis, India is now among the largest economies in the world, with a GDP of about $3.5trn.

Due to this economic expansion, a significant amount of money has been accumulated; by 2026, there will be around 16.3 lakh millionaires in India, with 200 Indians reaching the Forbes 2024 World’s Billionaire list.

A recent analysis projects that over half (58.4%) of India’s ultra-high-net-worth people (UHNWI) with net worths over $30m will increase over the next five years.

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The unique and sophisticated banking demands of ultra-high net worth individuals necessitate services that go beyond what is offered to regular consumers. Thus, the Primus credit card is made to cater to the affluent class of India and their particular preferences for entry, exclusivity, and flair.

By entering a niche market of extremely wealthy customers, Axis Bank and Visa have introduced an advanced offering that raises the bar for customer experiences.

Among other things, the proposition provides this group of sophisticated, separating customers with carefully chosen luxury experiences, like invitations to private art exhibitions, music concerts, and exclusive product launches, private jet access, culinary adventures, and specially designed travel itineraries.

Primus was showcased to chosen clientele in New Delhi and Mumbai during the ‘Axis Bank PRIMUS Soiree’. The introduction of ‘Primus – the rarest metal’ took place in an artfully prepared evening attended by India’s elite corporate leaders and celebrities.

Cardholders will receive a number of exclusive perks, including:

  • Enjoy privileged access to more than 10,000 restaurants worldwide, including the world’s top 50 restaurants and Michelin-starred venues.
  • Curated global events include invitations to private art gallery tours, global sporting events, restaurant takeovers, special menus, and limited-edition fashion experiences hosted by personal shoppers.
  • Get access to the finest worldwide hotels at reduced rates and other value-adds, all facilitated by a world-class concierge service with complimentary booking benefits.
  • Travel itineraries include flying safaris and ski getaways with exclusive access to private jets.