Under this exclusive deal, effective October 2011, AXA Wealth will provide investment, pension and life insurance advice offerings and will deploy 325 advisers across the CFS branch network.

The new team will include the transfer of roles from the existing Co-op business and a significant number of new roles that will be offered to Co-op employees.

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AXA Wealth said the new service will offer CFS customers a specifically designed fund range, including ethical funds, developed by Architas, its investment managers and co-operative insurance services unit managers, supported by a bespoke version of its retail banking platform Elevate wrap.

AXA Wealth CEO Mike Kellard said the partnership with Co-operative Bank has huge benefits for Co-op’s customers and is beneficial for both of businesses.

AXA Wealth also provides similar advisory services to Clydesdale and Yorkshire Banks, and Britannia Building Society.

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