Platform business which represents 41% of all sales is up from 23% as compared with the same period last year.

The total assets under management also saw a rise of 10% as compared with 2010. It rose from GBP16.7 billion to GBP18.3 billion and the total AXA Wealth sales grew to GBP2.8 billion.

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These results are reflected due to the strong results from Elevate as well as Architas, AXA Wealth’s specialist investment company, says the firm.

According to the firm another reason for the positive results is the strong bancassurance partnerships with Clydesdale and Yorkshire Banks and Britannia Building Society and the new seven-year bancassurance contract it won in July.

The only area where the firm recorded a negative result was its offshore bonds sales carried on through its international offshore businesses based in the Isle of Man and Dublin. Those were down 12% to GBP796 million.

"Many wrap providers are behind the curve with regards platform usability, partly owing to them still having a hill to climb to get them RDR-ready," said Mike Kellard, CEO AXA Wealth.

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Explaining the plans for the firm for next year Kellard said, "a key USP to help fuel AXA Wealth’s growth next year is our recognised specialist expertise, in areas such as product innovation, with offers such as our Family Sun Trust group SIPP, and our consultancy support, in particular the new Professional Edge programme."

"Our plan is to build on our people expertise, by continuing to develop talent from inside the company, and to attract, retain and nurture new people with imagination from within the wider industry and from outside."