High net worth investors in the United States maintain, on average, four relationships with investment providers according to new research by analytics firm, Cerulli Associates.

Cerulli’s report, High Net Worth and Ultra High Net Worth Markets 2013, also states that financial service providers must recognise that their clients, no matter the length of the relationship, are more than likely willing to work with other providers.

Donnie Ethier, associate director at Cerulli, said: "Wealth provides many investors with the privilege of benefiting from institutional products and prices across asset managers, and it also grants them the ability to level their status among providers and advisors. High net worth investors continue to steadily diversify their advice providers."

She added: "Overall, high net worth investors appear reluctant to terminate existing relationships. In fact, nearly one quarter of high net worth households report their primary provider controls at least 90% of their investable assets."