Arta Finance, a digital wealth management platform and SEC-registered investment adviser, has been approved as a Managed Separate Accounts (MSA) investment manager for PruLife Private Placement Variable Universal Life (PPVUL) policies.
This approval is a significant step toward Arta’s goal of making it easier for high- and ultra-high-net-worth members to access life insurance solutions for estate and tax planning.
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Along with a team of highly skilled investing and insurance specialists, Arta’s wealth management platform enables the ability to invest across asset classes and its technology alleviates pain points related to reporting and investment choices.
By collaborating with insurance companies like Prudential Financial as the policy issuer, policyholders can manage the process through a single firm with Arta’s vertically integrated model, which eliminates the need for policyholders to work with multiple firms and experts to structure a PPVUL policy and oversee its investments.
Since commencing its insurance offering in 2023, Arta has obtained almost $150m in life insurance coverage and provides the entire spectrum of life insurance solutions.
It is a full-service insurance brokerage that offers members access to a range of options from over 30 life insurers in the US, as well as assistance in understanding their protection needs and the availability of appropriate policies.
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By GlobalDataArta’s insurance staff is not paid on commission, in contrast to most insurance agencies, and the company does not have volume-based agreements with insurers, which helps reduce conflicts of interest that are common in the insurance distribution model.
Samita Malik, chief insurance officer at Arta Finance stated: “We’re thrilled to be part of Prudential’s elite network of registered investment advisors that manage their PPVUL investments. Prudential is an insurance industry leader, with a 145-year history and over 50 million customers around the world. Now new and existing PPVUL policyholders have a technology-first option for their portfolio management.”
Arta Finance is a digital family office with experience and offerings in investment, taxation, insurance, and other areas. Insurance is simply one part of an individual’s financial picture, and Arta focuses on assisting clients in managing it effectively.
