Australian financial advisory firm Apt Wealth Partners has expanded its presence in the country by merging with peer Unified Financial Services.
The move is in line with Apt Wealth Partners’ plans to grow and become “future fit to focus on helping its clients navigate the financial journey”.
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Headquartered in Melbourne, Unified Financial Services is headed by managing director Michelle Tate-Lovery.
The firm will now adopt the Apt Wealth Partners brand.
Apt Wealth Partners will absorb all Unified Financial Services employees, who will operate out of Melbourne.
As part of the deal, Tate-Lovery will move to Apt Wealth Partners as a senior financial adviser and remain in charge of her team.
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By GlobalDataShe will support adviser development, mentoring, as well as best practice at the firm.
Tate-Lovery stated: “The alignment of attitude and care was critical to our selection of Apt Wealth Partners. Most importantly, we share the common values of client first, people care and transparency.
“We believe our clients will benefit immensely from being part of Apt Wealth. Clients will continue to receive services from their current advisers, as well as access to a range of enhanced services and investment offerings, such as environmental and social investment and philanthropic structuring provided by Apt Wealth Partners.”
At present, Apt Wealth Partners oversees more than $2bn in client funds. It has offices in Sydney, Melbourne and Geelong and offers various services such as superannuation and investment, expat advice, wealth protection, and estate planning.
The firm’s managing director James McGregor will continue in his existing role.
He said: “We believe our team is our greatest asset, and the Unified Financial Services group only further strengthens this.
“Together, our years of experience and dedication to providing tailored and holistic financial solutions to our clients means we always provide the highest level of advice and support.”
Recently, Australian wealth management group Ord Minnett increased its presence in the home market with the acquisition of rival EL&C Baillieu.
