Apollo has signed onto wealth-tech firm InvestCloud’s private markets account network (PMA Network) as a founding partner.
This platform enables financial advisors and their clients to manage public and private assets seamlessly on a unified platform.
The collaboration between InvestCloud and Apollo allows wealth management clients to incorporate Apollo’s private market model portfolios and multi-manager models into their managed account programmes. This is facilitated through InvestCloud’s APL platform.
The PMA Network represents a connected ecosystem comprising asset managers, wealth managers, intermediaries, distributors, and model creators.
It offers access to Apollo’s private market model portfolios within the PMA, centralising the process of holding, valuing, and rebalancing alternative investments for eligible participants.
InvestCloud’s platform will serve as the nexus for wealth managers to connect with a variety of alternative asset managers.
InvestCloud chairman and CEO Jeff Yabuki said: “The PMA Network is a unique InvestCloud innovation designed to crack the code on how wealth managers, financial advisors and investors access private markets to deliver a unique and seamless public-private investment experience.
“By combining Apollo’s deep private market expertise with our leading technology, we are dramatically accelerating the integration of private markets into the wealth management landscape.”
As the founding alternative asset manager in the PMA Network, Apollo will focus on integrating private and public market investments within a single portfolio.
Apollo’s portfolio strategies encompass a diverse range of private market investments, designed to align with advisors’ preferred portfolio construction methods.
These model solutions support full fixed income, equity, and real asset replacement solutions to create comprehensive risk-based total market portfolios, as well as outcome-based private market solutions.
First introduced in December 2024, the PMA by InvestCloud is set to undergo further evolution in 2025, with enhanced features to keep clients at the forefront of the market.
The APL platform from InvestCloud, which manages over $3tn across nearly ten million accounts and utilises nearly four million models, will facilitate the PMA’s integration into the network.
Last month, First American Bank (FAB) partnered with InvestCloud to enhance its digital wealth management platform.
