Financial services provider Apex Group has teamed up with BITE Investments to offer enhanced solutions to the Asian asset management market.

The alliance will enable Chinese and other Asian investors as well as those across the broader APAC region, to develop an USD Alternatives investment portfolio.

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It is in line with the market trend of HNWIs’ shift towards online wealth management solutions and diversification of investment portfolio through alternative assets.

BITE founder and CEO William Rudebeck said: “We are hugely excited by the partnership with the Apex and the ability to leverage their institutional global reach to bring BITE’s technology driven access to outstanding alternative investment opportunities.

“The partnership creates arguably the most compelling solution for investors in the marketplace.”

HNW investors can gain access to alternative asset funds and their underlying, direct co-investment opportunities, in smaller sized amounts through BITE.

Demand from HNWIs who are “under-allocated” to alternative asset classes such as private equity triggered the development of the BITE solution.

The latest partnership builds on a pre-Series A financing round of BITE, where Apex was a participant.

Apex founder and CEO Peter Hughes said: “The opportunity to partner with BITE comes at an ideal time for Apex as we focus our APAC strategy on addressing this underserved space and market opportunity.

“The combination of our fund, financial and corporate services and longstanding presence in the region, enables us to partner with BITE to provide a technology enabled distribution platform to build Asia’s premium online alternatives investment platform for high net worth investors.”

Apex serves asset managers, capital markets and private clients. It has more than 45 offices and staff headcount of 3,500.