AI-based robo asset manager FinaMaze has launched in UAE to offer a range of personalised investments for the Middle East and North Africa (MENA) regions.

Launched during Fintech Abu Dhabi 2020 forum, FinaMaze designs Smartfolios based on each investor’s decision-making and attitude in both simulated and real financial situations.

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Utilising AI, the solution is said to bring out the natural financial behaviour, the risk appetite and the goals of each investor, from among thousands of possible multi-dimensional profiles.

The AI-powered robo asset manager is said to enhance investment performance by identifying financial market trends and applying market sentiment analysis.

According to the company, this approach is centred around each investor’s persona and aims to provide them with a ‘highly intuitive, exclusive and trusted’ investment experience.

Furthermore, it is said to be inspired by Richard Thaler’s Nobel prize-winning behavioural finance.

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FinaMaze founder and CEO Mehdi Fichtali said: “After screening several centres in the Middle East and Europe, the FinaMaze Senior team, with its decades of banking and asset management experience in New York, London, Geneva and Dubai with ADIA, Morgan Stanley, The Capital Group, Barclays Capital, UBS and Citibank, opted to anchor FinaMaze and develop its proprietary systems and platform in ADGM, a fintech ecosystem in sync with our core values: dynamic, agile, decisively forward-looking, empowered by visionary leadership, in a region with untapped growth potential, impatient to live the future today.”

Based in Abu Dhabi Global Market, FinaMaze has an extended Asset Management License. It is regulated by Financial Services Regulatory Authority (FSRA).

Earlier this month, Singapore-based wealth management platform StashAway expanded its presence to the UAE by launching services in the Dubai International Financial Centre (DIFC).