Global financial services company UBS is set to launch version 2.0 of its contemporary art news app Planet Art prior to Art Basel in Hong Kong, featuring with both the iPhone and iPad.
The new iPhone app now allows an enhanced personalization of the content in a dedicated "My Stream" view, with data from thousands of artists, institutions, cities and events, thus presenting a tailored stream of art news and information to each user.
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First launched for iPad only during Art Basel in Miami Beach in December 2014, Planet Art is the first and only app to collect and distill global news about contemporary art.
Developed by UBS, Planet Art uses unique algorithms to read, index and objectively rank information from mainstream media, traditional art world news outlets, niche publications and blogs.
Based on these methods, the app offers a snapshot of the most relevant and trending topics in contemporary art as reported in the media.
Continuously updated, Planet Art features a simple and intuitive design, organizing key stories from a diverse range of news sources within three categories — News, Features and The Market, helping seasoned professionals and beginning art enthusiasts alike to digest and stay up-to-date on the most topical art world information.
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By GlobalDataWith version 2.0, users will also experience improved search to find articles more intuitively and precise.
A refined preferences section, called "My Stream," will allow users to personalize their Planet Art tags according to their interests, in order to create a custom content stream.
UBS chief marketing officer Johan Jervøe said, "Clients rely on UBS’s business expertise to help provide them with clarity and direction within a complex international financial system. In the same way, Planet Art serves as an invaluable guide through a vast and often confusing system of contemporary art news sources and trends. We believe that critical insights and seeing the bigger picture are fundamental shared values between the art world and providing financial services."
As an active participant in the field of contemporary art — with a renowned corporate collection, a record of investment in diverse international arts initiatives, and as global Lead Partner of the major modern and contemporary art fair Art Basel in all three of its worldwide venues — UBS developed Planet Art to provide its clients and the art world at large with a simple tool to navigate the growing and often fragmented landscape of art information available today.
Planet Art draws its content from RSS sources offering publicly available information. The content list is evaluated regularly and continues to grow over time.
Highlights of some of the news sources currently featured in Planet Art include: The Art Newspaper; ARTnews; Art in America; ArtFCity; Art Asia Pacific (China); BBC Culture blog (UK); Financial Times (UK); The Guardian (UK); New York Observer’s Art & Gallerist; The New York Times; and The Wall Street Journal, among others. Planet Art 2.0 will also include several of the major Asia-Pacific-based news outlets, among them China Daily, The Straits Times, Asia Tatler, Japan Times, Korea Times and more.
