Fifth Third Bancorp has appointed Brian Lamb as the new head of wealth and asset management division, replacing Mike Michael who will now become chairman of the bank’s Cincinnati region.

Lamb joined Fifth Third Bancorp in 2006. He most recently was the bank’s executive vice president and head of corporate responsibility and reputation, with responsibility for the framework of the bank’s civic commitments and reputation management.

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Lamb previously also served as regional president of the bank’s North Florida region. In the new role, he will report to Michael.

Meanwhile, Michael will take up the new role on 1 March 2018, with responsibility for developing new relationship opportunities and representing the bank in the marketplace.

Fifth Third Bancorp president and CEO Greg Carmichael said: “Brian’s leadership will further advance our strategic priorities and move us closer to achieving our Vision to be the one bank people most value and trust.”

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