To celebrate 25 years of business, the Syz Group has launched a new brand identity. The Syz Group rebrand intends to highlight the firm’s innovative approaches and pioneering spirit.

Syz Group rebrand focus

According to Syz Group, the rebrand highlights the “entrepreneurial focus on building wealth from on generation of clients to the next”.

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In addition, it focuses on the spirit that has driven the business.

Furthermore, the new logo and signature display a “commitment to clients”. The signature, For the future, reflects the business’ sustainable and innovative approach when offering tailored advice for the long-term.

“The last two years have been all about re-positioning our business for the long term, in line with our clients’ needs,” said Eric Syz, CEO of the Syz Group.

“2020 has been deeply challenging for everyone, but it has reminded us that looking to the future remains the very best way to grow and preserve wealth. The recognition that the world is changing and changing fast has been essential in helping us to successfully navigate markets safely for the well-being of our clients and colleagues.”

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Syz added: “Our rebrand is particularly timely and important, as we wish to remind clients of our commitment to continually evolve and deliver new opportunities while building on what works already. It also draws on insight from stakeholders from across the business – we want everyone at Syz to be able to identify with and be an ambassador of our brand. It is crucial that our image accurately reflects who Syz is and what we stand for.”

The group serves clients across four main areas:

  • Banque Syz offers private clients a genuine alternative to the traditions of Swiss private banking;
  • Syz Asset Management primarily invests the assets of Swiss institutional investors in bonds and money market; instruments.
  • Syz Independent Managers provides the full services of a custodian bank to external asset managers, and
  • Syz Capital offers investors the opportunity to invest alongside the Syz family in hard to access alternative investments including private markets.