Family Office Networks (FON), a community of family offices, has entered into a strategic partnership with fintech firm tZERO to create liquidity for its network.
The collaboration will provide FON network with access to a technology solution that provides an opportunity for secondary liquidity on the tZERO alternative trading system (ATS).
The FON Marketplace, which provides the family offices with access to private deals, will display tZERO and its broker-dealer affiliates as an option to enable secondary liquidity for private companies and assets.
On the other hand, the partnership is expected to boost tZERO’s access and exposure to potential issuers through family offices.
tZERO CEO Saum Noursalehi said: “We are excited to partner with Family Office Networks to connect with its network of 15,000+ family offices and 60,000+ high-net-worth individuals and share a solution to enhance the liquidity of high-quality private assets.
“This partnership will drive the supply side of our business by connecting us to new issuers looking for technology services and a secondary liquidity solution.”
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By GlobalDataFamily Office Networks founder Andrew Schneider said: “FON Marketplace was created to simplify the process of investing in a private placement, which today is still an antiquated system.
“Through our partnership with tZERO, our members will now be exposed to tZERO’s private market platform, which offers industry-leading technology and a secondary liquidity solution for private assets.”
The FON network is said to have around 500,000 users including around 15,000 family offices and 60,000 high-net-worth private investors.