Singapore’s Oversea-Chinese Banking Corp (OCBC) has given Wing Hang Bank a new name and logo, which it acquired for $5bn in July this year.

Wing Hang’s 80 branches across Hong Kong and Macau, including those of subsidiary Wing Hang Credit, has been renamed OCBC Wing Hang with a brand mark that incorporates the OCBC’s signature Chinese sailing vessel symbol.

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Beyond its branches, the rebranding of Wing Hang Bank to OCBC Wing Hang extends to all customer channels including ATMs, digital platforms, marketing materials and customer items such as statements, cheques and passbooks.

OCBC Bank said that all of these will be aligned to its corporate identity, which includes the adoption of its corporate red colour.

Na Wu Beng, CEO of OCBC Wing Hang, said, "Today marks the start of new and exciting things for the customers of OCBC Wing Hang. As we unveil our new name today, we are also rolling out new product offerings and campaigns in Hong Kong and Macau.

"Very soon, OCBC Wing Hang customers will be able to do even more with the enlarged OCBC Group, leveraging the Group’s extensive regional and international network, industry-specific expertise and local insight. We will help OCBC Wing Hang business customers seize opportunities in South East Asia and beyond to take their businesses further.

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"The group’s comprehensive wealth management capabilities through Bank of Singapore, OCBC Bank’s dedicated private banking subsidiary with a branch in Hong Kong, as well as the expanded range of wealth products in OCBC Wing Hang, will support OCBC Wing Hang individual customers’ wealth creation and preservation needs."