Falkner Financial Advisors, a family-run financial services firm managing around $100m in assets, has switched affiliation to independent broker-dealer network Cetera.

Established in 1976, Falkner caters to the Trussville, Alabama community.

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Falkner focuses on succession, retirement and executive compensation planning.

It offers specialised to traditional education savings plans as well as financial planning for young professionals, mid-career, couples or retirement.

The team at the multigenerational firm will now affiliate with Cetera Advisors.

The team includes founder Butch Falkner.

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It also includes his sons, financial advisers, Beau and Brice Falkner as well as executive assistant Joy Snuggs.

Cetera head of business development John Pierce said: “The multi-generational approach to serving clients’ financial needs through all stages of life that Butch and his team have is a great complement to Cetera’s advice-centric mission.

“In speaking with Butch about his decision to join Cetera, programmes like AdviceWorks and our boutique service model backed by the strength of large enterprise resources will be key to the growth and evolution of their practice.”

Developments at Cetera before Falkner

Cetera’s services suite includes wealth management solutions, advisory services, and retirement plan solutions.

The business also offers regulatory support, market research, and practice management support, among others.

In 2018, private equity firm Genstar Capital agreed to buy a majority equity stake in Cetera.

Last month, Nestlehut Financial Services, an Illinois-based team managing $275m in assets, joined Cetera.