Wells Fargo Advisors (WFA), the brokerage arm of US banking group Wells Fargo, has unveiled plans to introduce its new robo-advisory platform, Intuitive Investor, to target young investors.
The new digital advice platform will target existing millennial customers who are looking to open their first investment account.
Go deeper with GlobalData
The pilot version of the platform will be launched to the company’s employees in the first half of 2017.
Wells Fargo Advisors' head of digital and direct investing Devon McConnell said that the solution will be marketed to clients who have savings and are comfortable taking investment steps online.
"We know that there are many customers ready to take an early step in their investing life, and for this population, a lot of things in their life happen online first," McConnell said.
On 16 November 2016, WFA announced plans to collaborate with online wealth manager SigFig to develop a digital advisory offering.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
