Kuwait Financial Centre “Markaz,” an asset management and investment banking firm in Kuwait, has tapped wealth technology provider Objectway to enhance its client experience.
This move marks Objectway’s expansion into the Middle East and North Africa (MENA) region.
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Objectway will assist Markaz in automating processes and streamlining client journeys.
The tech vendor said that by implementing its front-end solution, Markaz will be able to improve operational agility, automate workflows, and gain access to better data-driven decision-making capabilities for client-facing activities.
To uphold its service standards, Markaz sought a modular front office solution that would align with its business objectives, comply with Kuwait’s regulations, and assist relationship managers and advisors in providing customised client solutions.
Markaz conducted a thorough selection process with support from Ernst & Young Wealth & Asset Management consulting services to incorporate industry best practices.
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By GlobalDataObjectway sales and business development director Tariq Khan said: “This collaboration reflects our commitment to providing financial institutions with advanced, modular and scalable solutions that support personalised customer journeys, operational agility and market expansion.”
Markaz strategic planning – digitisation and analytics senior vice president Salman Olayan said: “Objectway’s comprehensive understanding of our needs and their ability to deliver a configurable, scalable solution fully aligns with our vision to enhance our services, streamline processes, and enable further profitable growth.”
Founded in 1974, Markaz managed more than $4.56bn in assets as of 30 September 2024. It offers tailored advisory services and diversified investment portfolios across 13 countries.
Meanwhile, Objectway operates globally with over 800 business and technology experts across Italy, the UK, Belgium, Germany, Switzerland, Ireland, UAE, and Canada.
It serves more than 250 banks, wealth managers, asset managers, and insurers in over 15 countries.
In November 2024, Close Brothers Asset Management partnered with Objectway to support growth through digital transformation.
