InvestCloud’s PMA supports approach to asset allocation by integrating public and private investments into a unified view. Credit: Borri_Studio /Shutterstock.

Wealth technology provider InvestCloud has introduced Private Markets Account (PMA), a new private-markets account offering intended to simplify alternative investments management with traditional ones.

The new offering allows wealth management firms to manage public and private assets in a unified account, streamlining portfolio diversification, asset allocation, and operational efficiency.

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InvestCloud’s PMA will operate through the largest platform that combines public and private assets, supported by the PMA Network.

This network is a connected ecosystem of asset managers, wealth managers, distributors, and model creators.

Using InvestCloud’s APL managed accounts platform, which currently supports nearly four million models, the PMA provides a centralised point for holding, valuing, and rebalancing alternative investments.

InvestCloud chairman and CEO Jeff Yabuki said: “The PMA will enable the wealth management industry to benefit from the private markets through a combination of our leading technology, relevant models and top-tier partnerships with key leaders in the industry.

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“We are focused on creating a network of connected capabilities to meet growing client demand for private market investments that allows our clients to prosper in this exciting and transformational time.”

With PMA, wealth managers and financial advisors can efficiently manage a diverse range of private market securities, such as private credit, private equity, interval funds, real estate, operating companies, non-traded REITs, and BDCs.

PMA also supports approach to asset allocation by integrating public and private investments into a unified view. It also supports seamless portfolios rebalancing by managing value flows between public and private securities.

Additionally, PMA allows wealth managers to discover and integrate models and products from strategists, home offices, or asset managers.

Yabuki adde: “The Private Markets Account and PMA Network from InvestCloud is more than an industry first. It’s the next step in our commitment to enabling a smarter financial future for wealth management.”

Last year, US-based fintech company Bunker selected InvestCloud to assist in launching a new digital investment platform.