DIY investors are looking for sustainable investments and 61% have some form of environmental priority with their returns when it comes to what they are invested in.
This is according to research from Charles Stanley Direct, which also found that 28% of DIY investors make returns a priority, they would also prefer to exclude unethical sectors or practices.
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In addition, 27% of investors want to maximise their returns and want their investments to make a positive change to society.
However, 6% stated their priority was to have a social or environmental impact.
Of those who look beyond just what financial returns they may make on their investments, 61% of DIY investors say they know where to look to find out the social or environmental impact of their investments.
Furthermore, most are active in their commitment to the environment, with 60% saying they have a strong view on what ethical considerations matter to them in their investments.
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By GlobalData53% believed they can spot greenwashing when it happens and pay more attention than ever to avoid those investments.
Rob Morgan, Chief Investment Analyst at Charles Stanley Direct, comments: “Being a self-directed investor gives you the opportunity to put your money into what you believe in. Building wealth for the future is important, but increasingly people want their investments to do more than make money, with investors clearly seeking investments that have a greener, more ethical or social impact on society.
“There is an evolution happening where DIY investors are taking more of a stakeholder conscious approach. With so much terminology out there on what green investments are, it’s important investors fully understand the basis on which their investments are placed and used by companies. The launch of a new set of labels for funds overseen by the regulator should help bring much-needed clarity to investors, in addition to reading fund or portfolio literature to help investors put their money where their mouth is. Going forward investors prioritising sustainable investing should be able to make easier comparisons between products and have greater confidence a fund meets their needs.”
