Citizens pursues to branch into California. Source: Shutterstock

Citizens Financial Group has entered the next phase of its West Coast expansion strategy, appointing a private banking team in Southern California, and announced plans to open new private bank offices in the region.

This move follows prior announcements regarding Citizens’ California development plan, which aims to serve the market in an integrated and comprehensive manner that fosters growth across Private Banking, Wealth Management, and Corporate & Investment Banking.

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In an effort to expand its clientele, Citizens has launched two new Private Banking locations in Mill Valley and Downtown San Francisco, California.

These locations mark the bank’s first West Coast locations. The new offices of Citizens Private Bank offer high-net-worth individuals, families, businesses, entrepreneurs in the innovation economy, and charitable organisations comprehensive, personalised private banking and asset management services.

The sites stand out as centres of excellence within Citizens’ portfolio, delivering an assortment of tailored financial services suited to the unique needs of clients in the Northern California market. For their regular banking needs, all Citizens clients in the area are welcome to visit the new Private Banking locations.

In order to better serve the San Diego and Newport Beach regions, Citizens Private Bank has expanded its footprint by adding a highly skilled Private Banking staff to Southern California.

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Victor Mena, a private bank market executive with deep ties in the area, substantial area expertise, and a track record of providing outstanding client service, leads the new team.

Mena will work with a group of seasoned bankers to increase Citizens Private Bank’s presence in California, reporting to Susan deTray, Head of the bank.

 By the middle of 2025, Citizens Private Bank plans to open more Private Banking locations around California, notably in Newport Beach, San Diego, and Silicon Valley.

Susan deTray, head of Citizens Private Bank stated: “We’re pleased to continue executing against the Citizens Private Bank growth strategy with the opening of our first two Private Banking offices in the San Francisco Bay Area, and the addition of experienced bankers in Southern California. We look forward to deepening our presence and delivering a robust suite of comprehensive banking and wealth management services with an emphasis on personal relationships, extraordinary service, and tailored solutions and advice.”