Mark Keogh has been appointed as head of asset management distribution by Blackfinch Group, a rapidly expanding investment firm in the UK. This hiring is significant as the firm aims to enhance its asset management capabilities.

Keogh has joined Blackfinch to spearhead the expansion of its Managed Portfolio Service (MPS) and Tailored Portfolio Service (TPS). He has over 37 years of expertise in the business.

With the increasing demand for outsourced centralised investment alternatives, his employment will mostly involve providing financial advisers with bespoke investment solutions.

This hiring coincides with the growing trend of financial planners looking to Blackfinch’s modern TPS to provide customised investment solutions for their clients.

In addition to the MPS offering, the TPS solution will provide advisers with a more adaptable and unique approach, enabling them to better cater to the needs of individual clients.

Keogh’s depth of knowledge will help Blackfinch deliver these personalised solutions to advisers across the UK.

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Moreover, he worked as Head of UK Sales, Managed Portfolio Services, for 13 years at Liontrust Asset Management. In this capacity, Keogh oversaw the expansion of assets under management from £150m ($200m) to £1.5bn.

He also worked closely with Research Tools and covered a variety of distribution channels, such as national advice firms, acquirers, networks, and national discretionary fund managers (DFMs).

Richard Cook, CEO of Blackfinch Group stated: “We’re delighted to have Mark on board at such an important time for Blackfinch. His extensive experience, particularly in the managed portfolio space and his success in building strong, trusted relationships with advisers, will be key to driving our next phase of growth. As more advisers look for reliable outsourcing options, Mark’s leadership will be vital to expanding our distribution channels.”

“I’m excited to join Blackfinch at a time of significant growth and opportunity. The firm’s values transparency, adapt, evolve, and thrive resonate strongly with me, and I look forward to working with the team to expand our MPS and TPS offering. Blackfinch’s unique approach to investment and its strong reputation in the market make this an exciting opportunity to drive further growth,” added Keogh.